![]() ![]() ![]() It propels users to action by reorienting their focus from competitors to alternatives and from customers to noncustomers of the industry and allows you to visualize how a blue ocean strategic move breaks away from the existing red ocean reality.START developing Blue Ocean Stra tegy for your Organization. It captures the current state of play in the known market space, which allows users to clearly see the factors that an industry competes on and invests in, what buyers receive, and what the strategic profiles of the major players are. APPLY Blue Ocean Strategy Principles, Frameworks and Tools.This template enables managers and executives to create a detailed and comprehensible. This strategy makes the competitors irrelevant and the main driver of the company’s profits are the decreased costs. Importantly, it creates a commonly owned baseline for change. Blue Ocean Strategy is a business marketing strategy of creating a new market space for its services and products. It exposes just how similar the players’ strategies look to buyers and reveals how they drive the industry toward the red ocean. The strategy canvas allows your organization to see in one simple picture all the factors an industry competes on and invests in, what buyers receive, and what the strategic profiles of the major players are. The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors.Ī value curve or strategic profile is the graphic depiction of a company’s relative performance across its industry’s factors of competition. ![]()
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